What are you competing on?

by Seth Godin
It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale... But what is your edge? In a hypercompetitive world, whatever you're competing on is going to become your focus. If you're competing on price, you'll spend most of your time counting pennies. If you're competing on noise, you'll spend most of your time yelling, posting, upda ...Read the full article