What You Can Learn About Account-Based Marketing From Behavior-Driven Advertising

The industry is buzzing these days with marketers eager to test and prove the latest predictive marketing data. The idea is simple: By targeting companies that have a record of investing in a product category, you benefit from greater efficiency, a higher close rate, and shorter sales cycle. That type of predictive-driven targeting manifests itself in the form of a "Named Account" list.Read the full article