Why PPC is Somewhat Similar to the Stock Market

by Will Green
In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It is an interesting read since the majority of things that happen in a business will also happen in PPC. Therefore, if advertisers are forgetting to do any of the things mentioned in the Part 1 or Part 2 of the article, then they can make sure they implement it i ...Read the full article