WTF Are Hedonic Shoppers and Why Should You Care?

by Angus Lynch
It’s a lonely life for an abandoned shopping cart. Photo by Chris Glass. 67.89% of online shopping carts are abandoned, according to the Baymard Institute. Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales.Read the full article