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theguardian.com - 43 readers - Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential
forbes.com - 21 readers - Anytime, anyplace, anywhere. It’s a phrase retailers hear—and use—regularly. In today’s marketplace, shoppers stay informed and connected whether they’re online or off. So shouldn’t retailers stay connected as well, by using the most effective channels for their marketing spend to drive awareness, engagement and sales? From direct mail and push ...
thenextweb.com - 18 readers - This post comes courtesy of HubSpot. You can read more posts like it at the HubSpot blog. Companies have been personalizing emails for years now, and with
adweek.com - 16 readers - In recent years, Cinnabon has become a brand known for stylized photos and pithy tweets concerning cinnamon rolls on Twitter, tweeting more than 95,000 times since 2009. Now it hopes to build on that social success with a teen-focused Snapchat video endeavor.
adweek.com - 16 readers - There have been nearly 1.8 million tweets about Pope Francis in the last day, according to digital advertising player and data specialist Amobee Brand Intelligence. No small number of them have been hashtagged #pizzapope, in honor of the crafty work by New York's Bleecker Street Pizza (especially with the anchovies), which you can see above.