Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you caught up: Part 1 reviewed how gains in PPC evolved over the years and why top line revenue is so hard to come by today.Read the full article