Confessions from the 4A’s: Agencies share what’s bugging them today

by Shareen Pathak
At the 4A’s “Transformation” conference, agency executives are debating the biggest challenges in the ad business. They include outrageous client demands for free work: Saying “no” to spec jobs was the subject of opening remarks by Horizon Media CEO Bill Koenigsberg. Other speakers, like Chloe Gottlieb, co-ECD at R/GA, said the big challenge is diversity.Read the full article