For France’s Libération, Facebook Instant Articles drives a 30 percent increase in time spent

As an experiment, French political publisher Libération has spent the last two months publishing each of its 150 daily articles to Facebook Instant Articles. It turns out, people like reading articles there. While Instant Articles promises faster page loading times, it also hands over more monetization and distribution control to the platform, meaning plenty of publishers are testing as they go.Read the full article