Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers

Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of 1.Read the full article