Global Creative: 6 Serbian campaigns worth checking out

by Tanya Dua
This is Global Creative, a series by Digiday that highlights different advertising scenes in different parts of the world, through the eyes of an established creative there. Given its tumultuous political and economic history, advertising is still a “young sport” in Serbia. But that hasn’t put any brakes on creativity from booming in this small Balkan nation over the course of ...Read the full article

McCann Beograd Drama u taksiju


Button for help (Dugme za pomoć)

“Button for help” (Dugme za pomoć), Anti-trafficking spot rađen u saradnji Agencije New Moment New Ideas Company I Crvenog krsta Srbije osvojio je Lava na ovogodišnjem najvećem svetskom festivalu kreativnosti, Advertising Festivalu, u Kanu (Cannes Lions). Ideja je nastala inspirisana činjenicom da se svakog dana stotine žrtava trgovine ljudima preveze kroz našu zemlju. U nameri da pomogne žrtvama pre nego što bude prekasno spotom je predstavljena ideja Dugme za pomoć, jednostavan mehanizam koji žrtvama može spasiti život.


Cannes Lions 2011 Bronze Winner - Suicide prevention campaign by McCann Erickson Belgrade

Probono case Bridge Projection Lifesaver that has won bronze Lion in Cannes. In Serbia average 1500 persons take their own lives per year. Dozens of them jumping from Belgrade bridges. Our task was to raise the awareness about Suicide Prevention Center and this sensitive topic in our society. As most of suicide attempts happen at night, on Branko's bridge, we made a projection of a message "You are not alone" with the phone number of the Suicide Prevention Office onto the water surface that can be seen when looking down from this bridge only. Cannes festival jury has recognized the strength of new media impact on social issues in our idea. Congratulations to the team Creative: Marko Savić Creative Directors: Jana Savić Rastovac, Vladimir Ćosić Accounts: Miloš Stanković, Vladimir Popović Momentum Support: Rade Marković PR Support: Tamara Birač


Maxi Pekara


mts, 4G Network, Case study "Live Serbia"

Tim: Kreativci: Zdravko Kevrešan, Milena Kvapil, Dubravka Petrović, Nemanja Stanković, Rade Šaptović Kreativni Direktor: Vladimir Ćosić Accounts: Uroš Urošević, Jelica Jauković, Marina Kolarić Digital: Jovana Kovačević Strateški planeri: Katarina Pribićević, Marija Stošić Produkcija: BlekBuk Reditelj: Dušan Ivanović Kampanju je kreirala marketinška agencija McCann Beograd, koja posluje u okviru najvećeg komunikacijskog sistema u Srbiji i regionu, I&F McCann Grupe, na čijem čelu se nalazi gospodin Srđan Šaper.


the best Serbian commercial (not official subtitles)

definitely one of the best Serbian commercials ever made