How Mack Weldon doubled underwear sales through podcast advertising

by Yuyu Chen
Men don’t feel comfortable talking about their underwear because it’s personal. But men like hearing underwear jokes in podcasts because they are relatable. That’s an observation from Collin Willardson, marketing manager for Mack Weldon. The New York-based men’s underwear brand has been experimenting with podcasting for a year.Read the full article