If You Want To Really Reach Gen Z, Snapchat Is The Way

In the second half of 2015, Snapchat took steps toward becoming a legitimate advertising platform. Granted, even before Snapchat began offering paid placement options, brands were using the mobile-messaging-app-turned-content-discovery platform to reach audiences. This year, Snapchat is on the verge of going mainstream and mature even more as a marketing platform.Read the full article