Local marketing: What is the true local web?

If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. Yes, you have to be in these big directories. But marketing in the true local web means creating campaigns relevant to audiences where they live. In this piece, I’ll outline our team’s recent findings on the anatomy of the true local web, wi ...Read the full article