New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

by Larry Kim
Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing against yourself. In the live auction, you’re competing against thousands of other advertisers in your industry — so how do you know where you stand? One of your major KPIs is going to be your cost per action, or cost per acquisition (CPA), ...Read the full article