Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

Mobile marketing automation platform Swrve has released its latest 2016 Mobile Monetization Report, which revealed just 0.19 percent of all players account for 48 percent of all in-app purchase revenue in free-to-play games. Swrve’s report measured the purchasing behavior of over 20 million players in more than 40 free-to-play titles during the month of February 2016. The report found 1.Read the full article