Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile ad spending in Q4 2015, with a 1, ...Read the full article