5 Steps to Building a Cart Recovery Email Strategy That Will Increase Your Conversions

For an e-commerce business, shopping cart abandonment is the most common and most inevitable scenario. A Baymard Institute study states that 68.63% of carts are abandoned every year. That means that only about 1 in every 4 customers actually finishes their purchase. Despite this loss of sales, most e-commerce marketers are targeting these lost customers with nothing more than retargeting ads.Read the full article