76 percent of advertisers are focusing on UX to combat ad blockers

Banner blindness. Ad blocking. Declining CTRs. More often, users ignore, or outright avoid the ads that serve as the bread and butter of today’s digital ecosystem, and all parties involved are starting to sweat. In this State of the Industry study, we asked 330 media professionals, including advertisers and publishers, what role user experience plays in the crisis, how the ...Read the full article