Are rising follower numbers devaluing your social audiences?

by Matt Owen
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law of averages would provide you with some n ...Read the full article