Cosmo, The Washington Post and The Guardian on the platforms that matter to them

Most media outlets have come to accept they need to publish directly to platforms — from Facebook to Snapchat to Apple News. It makes sense to fish where the fish are. The problem is, they don’t always bite. For its part, Cosmopolitan got a first-mover advantage by signing up early on Snapchat Discover — it gets 3 million views there a day.Read the full article