Everything you need to know for successful email A/B testing

A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of your email, from the subject line to the body copy to the visuals, will go a long way toward helping you get the best fit for your subscribers. These days, using data to make business decisions is not simply a useful asset — rather, it is essential if you want to keep up with competitors.Read the full article