Facing 35 percent ad-block rates, Future decided to drastically cut ad impressions

For Future, publisher of TechRadar and GamesRadar, ad blocking isn’t a casual topic: Almost half of all GamesRadar desktop site visitors have ad blockers enabled and 35 percent do across all its tech titles. So while the recent chatter around ad blocking has turned to get-tough policies that say take-it-or-leave-it to ad-blocking users, Future is going an opposite direction: I ...Read the full article