Google's Right-Side Adpocalypse: Anatomy of a Loser [New Data]

by Larry Kim
It’s been about a month since Google confirmed the death of right sidebar ads for desktop search results. Immediately following the change, a hot topic of rampant speculation throughout the search industry was how much CPCs would skyrocket. Here’s just a sampling of comments on the change from Search Engine Land’s Facebook page: “One thing’s for sure: Google wouldn’t have ro ...Read the full article