How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

by Aaron Orendorff
You’ve seen it… over, and over, and over again: “The only thing readers read are the headlines.” “The headline is the most critical part of any post.” “You should spend 90% of your time on the headline; 10% on everything else.” In fact, pretty much every article you’ve ever read on epic, click-inducing, page-one-of-Google-ranking blog posts have one thing in common: it all ...Read the full article