IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees

by Ginny Marvin
How much of that ad buy went to ad tech vendors and how much ended up funneling to the publisher? That’s long been a thorny question in programmatic ad buying as technology solutions have multiplied, with each vendor in the supply chain taking a cut for its services along the way. To help bring transparency to the fees involved in programmatic, the Interactive Advertising Bur ...Read the full article