Live Streaming vs Video on Demand: Why Brands Need to Consider Both

In recent years, there’s been a rise in the popularity and usage of video live streaming apps like Periscope. So much so that social media giants such as Facebook is now stepping up their game to accommodate this type of content. Is this a trend that’s bound to be staple in future digital marketing strategies? Or should this video tactic be reserved for famed personalities an ...Read the full article