The fundamental mismatch error

by Seth Godin
"It's me, not you." vs. "It's you, not me." What happens when you're unable to serve a customer well, or engage with an employee, or work with a partner? One instinct is to blame the other person, that your art doesn't match their expectations, and they ought to change, or leave. And the other is to put the blame on oneself, to state that, "it's up to me to change to make them happy.Read the full article