Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

by Mark Traphagen
Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most web analytics programs are designed to track and account for online behavior. But, of course, customers don’t only live online (not even Millennials!). At SMX West in San Jose, California, this year, two industry veterans demonstrated how to track identity and beh ...Read the full article