Contradicting other data, Compete says search traffic growing on the desktop

by Greg Sterling
Millward Brown’s Compete unit issued its 2016 State of Search report. Based on clickstream data, it appears to contradict earlier comScore data, which show a decline in overall desktop query volumes. By contrast, Compete says “traffic to search engines [is] up 12 percent since last year.” According to the Compete report, search visits per per person are up “almost 50 percent since last year.Read the full article