"I agree in principle..."

by Seth Godin
"But in practice, I'll need to be more hard-hearted, practical, selfish, mass-oriented, short-term, callous..." Principles, it seems, are for other people. Because business is business. Because my boss won't let me. Because he'll never get elected. Because we've never done it that way. Because the buyer will never take it for the store. B ...Read the full article