Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing

This article originally appeared on Hill Holliday’s blog and is reposted here with permission. The vibe within today’s newsroom feels more like a sleepy library than a clattering nerve center of days past, as editorial staffs continue to trim their in-house talent. Meanwhile, across the hall, the branded-content arms of major publications are surfacing innovative ways to tell ...Read the full article