With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

While many publishers are scrambling to assemble a Snapchat strategy, InStyle is seeing big opportunities on Pinterest. InStyle’s Pinterest audience is increasing by 22 percent year-over-year –it now has 236,000 followers — making it a focal point for InStyle’s digital team, even as the platform’s ability to drive social traffic falls behind both Facebook and Twitter, respectively.Read the full article