Hacking reciprocity

by Seth Godin
We're wired to return the favor. When someone opens a door for us, our instinct is to hold the next door for them. This generous response has led some marketers to aggressively take advantage. They do a favor for someone and then reap the benefits when the favor is returned. All under the guise of, "I'm helping other people." “Helping other people” is n ...Read the full article