This Week in Content Marketing: FTC to Brands — It’s All on You

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I ponder the Federal Trade Commission’s (FTC) decision to slap Lord & Taylor’s wrist for deceptive native ads – while ignoring the publisher’s role in this debacle.Read the full article