How to Make the Leap from Product Marketing to Content Marketing

by Michele Linn
I recently had the pleasure of being a guest on Bruce McDuffee’s podcast, Manufacturing Marketing Matters. At the end, he posed this challenge question from a listener: We’ve been listening to your podcast and really appreciate the great information. We are working on our audience-facing mission statement, but we’re having a hard time understanding (lots of heated discussion ...Read the full article

How John Deere Uses Content Marketing to Educate Customers

Look critically at your marketing from the eyes of your customer. Would you want to get a product pitch or do you want to be educated to be better informed or become more knowledgeable about the topic or challenge? In this clip from our documentary, The Story of Content, we take a look at how John Deere educates customers instead of pitches them. Check out more great content marketing examples in our documentary The Story of Content: GET EVEN MORE from Content Marketing Institute FOR TONS MORE advice & education SUBSCRIBE TO OUR EMAIL LIST! REGISTER NOW FOR CONTENT MARKETING WORLD 2016 ENROLL IN CONTENT MARKETING UNIVERSITY SUBSCRIBE TO OUR FREE MAGAZINE LET'S CONNECT! Twitter ► Google+ ► Facebook ► Linkedin ► Slideshare ►