5 AdWords Performance Indicators Overlooked By Pay Per Click Beginners

by Tyson Huggins
For the paid search beginner, it’s all about jumping into the fundamentals of the AdWords platform, and familiarizing yourself with some of the jargon unique to the field. Almost instantly acronyms such as CPC and CTR, will effortlessly become part of your everyday vernacular. Unfortunately, all too often, beginner pay per click managers tend to focus solely on fundamentals, a ...Read the full article