5 Neuroscience Secrets to a Better Customer Acquisition Engine

Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another through synapses – your brain actually houses approximately 2 ½ miles of neuronal network interconnections in every cubic millimeter of gray matter.Read the full article

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  • Neuroscientists Learn Why Some People Like Surprises

    scientificamerican.com - 9 readers - "Until recently, scientists assumed that the neural reward pathways, which act as high-speed Internet connections to the pleasure centers of the brain, responded to what people like," Read Montague of Baylor College of Medicine explains. "However, when we tested this idea in brain scanning experiments, we found that reward pathways responded muc...