Here’s How Moms Interact With Businesses on Instagram (Study)

by David Cohen
One out of four women in the U.S. over the age of 18 are mothers, and Instagram offered some ideas on how brands can use the Facebook-owned photo- and video-sharing network to reach those mothers. Instagram found that 93 percent of moms access its network at least once per week, with 68 percent doing so daily, and: More than one-half of mothers on Instagram follow businesses.Read the full article