How sponsored content drives more than 60 percent of The Atlantic’s ad revenue

by Yuyu Chen
Today, every publisher has some form of native offering. For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015, according to Hayley Romer, senior vice president and publisher for The Atlantic.Read the full article