How Your B2B Social Media Strategy Should Differ from a B2C Strategy

by Douglas Karr
As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – while a B2C purchase decision can have short cycles and be dependent upon the buyer or a couple ...Read the full article