Is a career in social media marketing secure?

Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Jay contended that “social media” would cease to be a thing and simply be rolled up into a general marketing category. I thought that social media would persist as a specialty because of the need to keep up wi ...Read the full article

Social Media Office Hours: Cutting through the noise with Gini Dietrich

PR thought leader and author Gini Dietrich joins host Mark Schaefer as they talk about what works in PR today and the cultural and organizational shifts that must occur in companies and agencies today