Lotame’s new Smart TV Audiences adds the TV shows you watch to your device and online profile

Television, the grand-daddy of marketing channels, is just now becoming a full citizen of online-focused marketing platforms. Last week, for instance, Adobe made its video-oriented Primetime tool more fully integrated with its Marketing Cloud suite for online marketing. And now data management platform (DMP) Lotame has announced Smart TV Audiences, which becomes available next week.Read the full article