Makeup brands are testing augmented reality to drive conversions

While shopping for a new lipstick on Sephora’s mobile app, customers contemplating whether to buy Marc Jacobs’ Forbidden Berry shade or Stila’s Magenta Plum can see exactly how the colors will look on their faces. The Sephora Virtual Artist tool in the retailer’s app launched in January to help customers test products using augmented reality technology powered by ModiFace.Read the full article