Report: High-Value Users Generate 85% of App Revenue

Marketing technology company RadiumOne has released its State of Mobile Acquisition report, which analyzed the activities of ‘high-value’ users in iOS and Android apps during January 2016. The report defined high-value users as those who have generated revenue from an in-app purchase or ad monetization in the last 30 days, or who have had at least 30 sessions with an app in the last 30 days.Read the full article