Why Understanding Both Your Brand and Your Buyers Matters (Here’s Why Episode 61)

by Mark Traphagen
One of the ongoing debates among digital marketers is over whether brand identity or customer understanding is more important in forming a digital marketing strategy. Proponents of the former say if you haven’t clearly identified what your brand is and what differentiates it, you have no clear message to communicate.Read the full article

Here's Why Understanding Both Your Brand And Your Buyer Matters

In this episode of Here's Why, Eric asks Mark to explain why both your brand and your buyers matter in your digital marketing strategy. Links Mentioned: Our complete archives of all Here's Why episodes http://stonet.co/HeresWhyArchive