5 Lazy Tips to Cut Your PPC Budget in Half

by Brad Smith
Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be. Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results. Instead, here are five lazy PPC tips to help you stay focused on what truly matters in ord ...Read the full article