All the weird things you can measure with Google Analytics

Estimated reading time: 7 minutes, 18 seconds So you probably have a website, be it a blog, a content or commerce website or any other kind of site. So you installed Google Analytics manually or using Google Tag Manager and you started collecting data about your website’s visitors and their behaviour.Read the full article

Hacking Universal Analytics - Tying Caffeine to Productivity

See how the team at Loves Data is using Universal Analytics to track everything from online logins, to coffee being made and even people viewing our screen-based dashboard (think impressions in the real world). Our hack day and demos show you the potential of Universal Analytics! Universal Analytics with Google Analytics allows you to track individuals as they move between different devices, like their desktop to their phone. Universal Analytics also opens up the ability to track online and offline interactions.