Content Marketing: Forget About the 5%

by Joe Pulizzi
At the end of Karen McGrane’s keynote speech at Intelligent Content Conference 2016, she talked about getting to 95%. Specifically, she discussed how a responsive web design can get you to 95% of your goals … so don’t be in such a rush to get to adaptive or personalized content (the last 5%). If you reach the 95%, then (and only then) go for the last 5%.Read the full article