From Coca-Cola to Barbie: The fierce rise of gender-neutral advertising

by Tanya Dua
When Mattel’s highly anticipated limited-edition Moschino Barbie hit the shelves last November, the collection sold out in less than an hour. But far more groundbreaking than the sales was the video that promoted the collaboration between Barbie and the Italian fashion house. For the first time in 56 years, the face of the Mattel brand was a little boy with a blond faux-hawk.Read the full article