Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers

In addition to being a marketing arena for listening about a brand or getting a message out, social media can also generate leads. To sharpen its tools for that purpose, social management platform Hootsuite today announced it has bought Sales Prodigy. The acquired firm, also located in Hootsuite’s hometown of Vancouver, has an iOS and Android app of the same name.Read the full article